Japanese eyewear brand OWNDAYS recently appointed actress and style maven Mira Filzah as its ambassador for the OWN “your” DAYS campaign. With Mira’s effortless elegance, versatility and unmistakable sense of style, she brings the spirit of OWN “your” DAYS to life. From her accomplished career in entertainment to her roles beyond the spotlight, she represents the modern OWNDAYS customer: someone who embraces every side of herself while remaining confidently and authentically her own.
As the new face of OWNDAYS Malaysia, Mira will take centre stage across the brand’s upcoming campaigns, sharing how the right pair of eyewear can transform an everyday essential into a confident expression of personal style.
“I have always believed that style should feel personal,” said Mira Filzah. “What I love about OWNDAYS is that there are styles for different moments, from work to family time to everyday outings. When I find a pair that suits me, I feel comfortable, confident and more like myself. This campaign also speaks to me because it celebrates individuality and reminds us to own each day in our own way.”
“We are delighted to welcome Mira Filzah into the OWNDAYS family,” said Chenxi Zhou, Southeast Asia Business Head. “Her authenticity, elegance and ability to connect with Malaysians from all walks of life make her the perfect embodiment of OWN “your” DAYS. Together, we hope to inspire more individuals to embrace who they are, express themselves freely and approach every day with confidence.”
OWNDAYS Represent Remarkable Japanese Craft and Technicality
Established in Japan in March 1989 and introduced to Malaysia in January 2015, OWNDAYS is rooted with Japanese commitment to quality craftsmanship, precision and thoughtful design and a vision to make quality eyewear more accessible, convenient and enjoyable. Beyond its functional purpose, OWNDAYS views eyewear as an integral part of an individual’s identity, personal style and everyday lifestyle. Its extensive range of frames is designed to meet a variety of preferences, comfort requirements and occasions, enabling customers to select eyewear that reflects their individuality.
By integrating key processes across its eyewear business, including frame design and manufacturing, OWNDAYS is able to maintain consistent standards across design, functionality, durability and quality. The brand is also recognised for its transparent and straightforward pricing model, which simplifies the eyewear purchasing experience. Customers pay the price displayed on the frame, inclusive of standard Ultra Thin Multi-Coated lenses, without additional charges based on lens power.
Since entering the Malaysian market, OWNDAYS has continued to strengthen its presence by delivering its established standards of design, convenience, quality and customer service to customers nationwide.
Beyond its extensive selection of frames, OWNDAYS is also recognised for its convenient 20-minute quick processing service, which aims to have a customer’s spectacles ready within approximately 20 minutes upon payment. Supported by trained in-store teams and integrated optical processing capabilities, the service allows customers to select their preferred frames, complete the necessary eye examination and receive their new spectacles with minimal waiting time.
This commitment to convenience extends beyond the point of purchase through OWNDAYS’ complimentary lifetime maintenance services, available at OWNDAYS stores worldwide. Customers may visit any OWNDAYS store for services including screw tightening, personal fitting, frame adjustment, nose pad replacement and lens cleaning, subject to the availability of parts.
Together, these services reflect the brand’s commitment to delivering a straightforward, reliable and customer-focused eyewear experience. Processing times may vary depending on the selected lenses, prescription requirements and product availability.
